InnovaPharm, together with the federal distributor Grand Capital and the communication agency RX CODE, carries out stimulating trade-marketing activities in non-network retail. One of the implemented projects in 2021 is the case of Queisser Pharma.
Results in numbers for 2021:
Customer feedback
Results in numbers for 2021:
- 8,640 face-to-face visits by medical representatives to pharmacies
- 20,600 calls and 20,600 emails
- 4,525 additional distribution points have purchased Queisser Pharma products on a promotional basis (180% of plan fulfilment)
- 45,182 additional Queisser Pharma products were purchased on a promotional basis
- + 6 percentage point growth in numerical distribution
Customer feedback
Aleksei Mikhailov — CEO of Queisser Pharma in Russia:
"2 of the most important tasks Queisser Pharma faced in 2021 was to increase sales and distribution. Our company decided to trust professionals and launch a comprehensive TMA via InnovaPharm. My satisfaction with the result is, I think, best shown by the numbers. The achievement of the initial KPI was 180%".
"2 of the most important tasks Queisser Pharma faced in 2021 was to increase sales and distribution. Our company decided to trust professionals and launch a comprehensive TMA via InnovaPharm. My satisfaction with the result is, I think, best shown by the numbers. The achievement of the initial KPI was 180%".
